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Newsletter #6 Oct 2009
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PLEASED TO BIND - BOUND TO PLEASE!
 

In This Issue
The Perfect Gate Fold
The Keg Summer Competition
Jon's Soap Box
* Cutting
* Scoring
* Perforating
* Folding
* Collating
* Perfect Binding
* Saddlestitching
* Multibinding
* Wire-O
* Plastic Coil
* Paper Drilling
* Shrink-Wrapping
* Padding
* Hand Work
The Perfect Gate Fold.

The perfect gate fold is one that looks optically pleasing to the eye.

Generally to achieve this, the front panel should be a 1/16" bigger than the other panels.  This is to ensure that there is no wrap around from the back panel on the left hand side, and ensures that the back panel does not stick out beyond the front panel on the right hand side.

We recommend letting us do the cutting because we can fine tune the trimming and folding to produce the most anestheticly pleasing
piece.



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Classic News
 Dear Clive,Clive - Classic

Welcome to the 6th Classic Bindery newsletter. 

Congratulations to Karen Grierson our winner of the Keg Summer Competition, enjoy your meal at the Keg.

As we are nearing the holiday season, we would like to offer an alternative to redeeming your Classic Points. The points are not redeemable for cash, however if you would like to donate your points to a charity of your choice please let us know and we will gladly send them a cheque, just let us know how many points you would like to donate and we will do the rest.

Please remember you can now pay your account by credit card, click here to make a payment.

Kind Regards
Clive Braude, Business Development Manager
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TCP Photo
The Keg Summer Competition !

Pictures above is Karen receiving the prize from Jonathan Marks owner of Classic Bindery Service Ltd
Jon's Soap Box
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Time Flies.

Wow, It is almost November.  It has been a tough year, but it did go quickly.  We survived this year quite successfully by becoming more customer satisfaction and customer service driven.  We have learned much about marketing and providing good service.  We are starting to look back on the year, set goals and plan to take on the new year with gusto.

I am very interested in Social Media and how it can be used to our advantage.  There is a compelling statistic bandied about in in the Social media following that:  "14% of potential buyers find traditional advertising credible, whereas 79% rely on peer endorsements".  Social media is a most effective medium for peer interaction.  It should be seen as a component of any media campaign.

Social media channels are just information conduits and do not make any distinction between good or bad information.  Anyone can publish anything.  What is your take away after watching this video?

Regards
Jonathan Marks, Owner
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Worth a Laugh

A young businessman had just started his own firm. He'd rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office. Wishing to appear busy, the businessman picked up the phone and started to pretend he had a big deal working. He threw huge figures around and made giant commitments. Finally, he hung up and asked the visitor, "Can I help you?" The man said, "Sure. I've come to install the phone!"
 
 
 
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Classic Bindery Service Ltd | #412-5940 No 6 Road | Richmond | British Columbia | V6V1Z1 | Canada
 
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